"10 Things I Hate About You" (1999) is set in an american high school setting where sisters Kat and Bianca are at polar opposites at school, Kat(the eldest) is a has been popular girl now an outcast with a bad attitude, while younger sister Bianca is the new miss queen b and is embarrassed by her sister. Now Kat getting in the way of Bianca being able to date by not dating herself, Love struck with Bianca, Cameron pays rebel Patrick to try and date Kat, though this isn't going to be as easy as Patrick thought.
We open to a black screen that get filled with bright blue and green as it appears to get scratched on in a cartoon style, illustrating a establishing shot of a city, then turning into realistic image of the drawing, setting a silly and light hearted mood due to the cartoon style introductory to the scene. The camera then pans around to further focus on the location of the film, The song "One Week" is heard playing at this time, which is an upbeat rock type song, setting the possible characters in the film to be interested in this type of music which would be younger people, also reflecting on the audience type as younger people as this is the type of music young people stereotypically like. The credits of the actors in the film also are in the same scratched, colourful, cartoon style handwriting making it seem rough and uncaring, also making it seem that it could involve young people but more within their teen years.
As the camera continues to pan around revealing a suburban street in a long shot, showing a convertible car pull up with teenage girls dancing to the song, in a silly, laughing way that conforms to their stereotype of being loud and preppy at their age. The girls are in a blue convertible car with bright vests on showing off skin suggesting that the girls are a preppy popular girl type as this is the stereotype that is being shown. We then hear the music blur as we hear other music block it out, with the girls in the cars smiles dropping the audience are led to believe that they don't like the character that has pulled up next to them.
In a medium shot the camera pans to the car next to them where heavier rock music is being played from a red car with it having a normal roof, making the character within the car seem completely opposite to the girls in the blue convertible, the colour red also shows the character might have a bad temper or is an angry person in general, The song "Bad Reputation", also illustrates to the audience that what is then revealed to be a sour faced, long-sleeved top wearing ,teenage girl who has her hair up, suggesting that she doesn't care about looking pretty or fitting in with society and shoots daggers at the car next to her, seem to be the typical outcast who doesn't care about being popular. When given this look the girls next to her look away immediately showing a sense of fear. In a high angled medium shot the larger red car steams ahead of the girls making her appear to be a vital role in this film to the audience.
The camera then jump cuts to a low angled straight close up shot of people wearing roller skates with hockey sticks hitting a ball around, suggesting to the audience that this is a possible club, Though the camera pans out and raises to a high angled shot showing a high school with loads of students bundled outside together, showing the audience that this a high school movie set around teenagers and most likely the stubborn looking girl seen in the red car at the beginning as she is seen as different to the majority of characters seen already.
We then jump cut to a medium shot where we are tracking the back of the girl that was in the red car, Where we see her storm over to a poster, campaigning a girls prom queen election, and she rips it down leaving a girl behind her irritated but seems too nervous to confront her completely. Ripping down the poster makes the audience feel as though the girl who is in focus at the moment dislikes school and its mainstream activities such as prom, confirming to the audience that she is in fact an outcast who is feared by others due to her incapability to fit in with the rest of the school in attitude and style, it also makes the audience think why the girl behaves like this, and if something has happened to have caused the girl to dislike school so much.
10 Things I Hate About You is one of these cringey films that I can't help but love,with it's cheesy quotes and feel good factor happy ending I can't help but watch it over and over, and thats the type of audience the film attracts, young teens who can relate to the struggle of fitting in but also has the somewhat unrealistic cute and romantic love story that comes with being a rebel.
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